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Michael P. Mokwa, William M. Dawson, E. Arthur Prieve (editors)
Marketing the Arts
Publisher: Praeger
ISBN: 0275905268
Number of pages: 306
Publishing Date: 1980-04-15
Branch: creative industries
Category: book (hardcover)
A unique, comprehensive understanding of the theory and practice of marketing in the context of the arts"
Praeger Series in Public and Nonprofit Sector Marketing
Hardcover - 286 pages
Greenwood Publishing Group, April 1980
Praeger Series in Public and Nonprofit Sector Marketing
Hardcover - 286 pages
Greenwood Publishing Group, April 1980
Buy this book (affiliate links)
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