Museum Branding. How to Create and Maintain Image, Loyalty, and Support

Museum Branding shows how museums can reinforce their image at every touchpoint, every encounter with their many constituencies: visitors, members, donors, sponsors, educators, community, staff, and volunteers.



In each of its 18 chapters, Museum Branding focuses on a different aspect of the museum and explains the responsibilities of each in strengthening the museums brand - Exhibitions, Carrying the Banner, Education Department, Volunteers, Membership, Fundraising, Corporate partnerships, Marketing and graphic, Museum Store, Branding museum Websites, The Golden Shopping Cart, Publications, Audio tours, The lobby, Loyalty eating, Your building, University Museums, and Future members.


Dr. Margot Wallace is a professor of marketing communication at Columbia College Chicago where she developed the Brands & Branding course. Active in the arts community, she serves in an advisory capacity for the Museum of Contemporary Art, Chicago, and the Winnetka (Illinois) Public Library.



Publisher: AltaMira Press (2006)

208 pages