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Al Lieberman, Pat Esgate
The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
Publisher: Financial Times/ Prentice Hall
ISBN: 0130293504
Number of pages: 384
Publishing Date: 2002-05-01
Branch: media & literature
Category: book (softcover)
This book offers an overview of the contemporary global entertainment marketplace and provides advice on identifying, targeting, and reaching a market. Chapters concentrate on specific media, including movies, television and radio, cable and satellite, publishing, music, sports, travel and tourism.
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