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Sue Runyard
The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions
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Publisher: AltaMira Press
ISBN: 0742504077
Number of pages: 304
Publishing Date: 2000-03-09
Branch: museum & cultural heritage
Category: book (softcover)
Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
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