Web Sites for Culture: Essential Principles for Great Arts Web Sites

Most arts Web sites are marketing opportunities waiting to happen. The key to unlocking the potential of your site is having a set of basic principles to guide your design efforts. Web Sites for Culture provides a structured way of thinking about how to build and improve your arts Web site. You learn how to think about basic issues of site strategy, conception, design and basic development, all written from a marketer perspective. You improve your site when you know:

What most arts sites are lackingWhat arts patrons really want from an arts siteHow to research your needs and develop a site strategy How to hire and manage an outside site design companyHow to test your site with your patronsWhat it takes to run your site once launched.How to get properly listed on Yahoo and Google


About the Author

Eugene Carr is the founder and president of Patron Technology, a leading online arts marketing software and consulting company in New York City. Mr. Carr has been a leader in online marketing for the arts since he founded CultureFinder in 1995, with an investment from AOL. His background also includes five years as executive director of New York's American Symphony Orchestra at Lincoln Center, as well as several years of corporate marketing experience at American Express. Mr. Carr is also a founder of "High Five Tickets to the Arts" a celebrated program that provides easy access to tickets for high school students in New York and several other cities in the US. Mr. Carr holds degrees in Cello Performance and History from Oberlin College and an MBA from Columbia Business School.


Paperback: 86 pages

Publisher: Patron Publishing (August 1, 2005)