Digital cultural formats cannot replace analogue ones, right? Or is that maybe just our internal biased view as arts and cultural managers? Are we too attached to the aura of objects and live experiences? And do we therefore underestimate the preference of at least some parts of the audience for digital formats? These questions are difficult to answer without asking the audience themselves - or simply trying. This is what arts and cultural institutions from various sectors and regions have done in recent months. Here they report on their experiences. Spoiler: Not only are they often more successful than they thought. They also discover new forms of appreciation, creativity, and connection with colleagues and digital visitors.

• The Digital Transformation of Business Models in the Creative Industries, by Feng Li, page 6
• New Ways of Audience Engagement, by Johan Kolsteeg, page 15
• Sydney Dance Company’s Digital Pivot, by Caroline Spence, page 21
• "Tudo Que Coube Numa Vhs”. A Brazilian Experience in Earning Money with Online Performing Arts, by Amanda Dias Leite, Giordano Castro and Juliana Piesco, page 31
• A film festival goes online. When DOK.fest München came to your home, by Daniel Sponsel, page 40
• Bringing Heritage Institutions to the Digital World. The National Czech & Slovak Museum & Library’s online cooking courses, by Teresa Stenstrup, page 48
• Marketing online and streams. What we can and must do to weather the storm, by Mathjis Bouwman, page 56

• Website Roundup, page 4
• Reading Tips: Federico Escribal, page 5