The Artist's Guide to New Markets : Opportunities to Show and Sell Art Beyond Galleries

The Artist's Guide to New Markets reveals how emerging and established artists can build and expand their careers beyond the gallery setting. This is a completely original guide to the rapidly multiplying possibilities available to artists, from new government programs to selling to magazines to placing art in public places and online galleries. Included are real-life success stories and seasoned advice from dozens who have successfully ventured into new markets or have created their own from scratch. Among the dazzling array of opportunities most artists never consider are: art fairs and conventions, model homes and apartments, private commissions, airports, public transit systems, city buildings and large public spaces, country, swimming, and field clubs, senior citizens and nursing homes, local framing shops, restaurants, professional offices, furniture showrooms, and much more.

The book provides tested advice for devising a solid marketing plan and writing winning proposals. Chapters cover working with art consultants, corporate art collectors, and licensing agents, as well as how to take advantage of the Web, Foundation Center libraries, and other valuable resources for artists. Whether a student, professional, or even a hobbyist, The Artist's Guide to New Markets helps artists at all levels to find exciting ways to get their work out into the world and discover lucrative new markets.

Editorial Review


The Artist's Guide to New Markets is an invaluable reference for artists who want to expand their markets and gain some savvy business advice." ----Ingrid Fox, Curator, Pfizer Art Collection

Peggy Hadden is an artist and author who has written a monthly column focusing on artists' career issues for Art Calendar magazine and has presented numerous workshops on the subject, including a course at Pratt Institute in New York City.