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Category: Overview / Management Topics / Arts Financing & Sponsorship
The Sponsor's Toolkit
Author: Anne-Marie Grey, Kim Skildum-Reid
Description: Marketing guidebook providing recommendations, guidelines and key concepts for developing a successful sponsorship program. Includes chapter objectives, case studies, questionnaires, example documents, bibliography, list of resources, index and accompanying CD-ROM. Forewords by John Blyth, Vice President of Public Affairs, McDonald's Australia, and Bob Heussner President of GM Event Works. Skildum-Reid is a consultant in sponsorship strategy with 17 year's experience. Grey is Vice President of Marketing and Strategic Alliances of the US fund for UNICEF.
Added on: 2003-08-15 12:01:12