Books and Magazines

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Category: Overview / Management Topics / Event & Venue Management
book cover
Festival and Events Management: An International Arts and Culture Perspective _POPULAR

AuthorIan Yeoman, Siobhan Drummond, Jane Ali-Knight
ISBN: 075065872X
Description: Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:

- Events & cultural environments
- Managing the arts & leisure experience
- Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Paperback: 448 pages
Publisher: A Butterworth-Heinemann Title (17 Oct 2003)
Added on: 2011-05-05 10:19:04
Hits: 12521
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