The Real Business of Photography

Drawing from decades of experience as a working photographer and industry leader, the author defies popular "business myths" and trend-driven behaviour by providing a fresh, common sense approach to running a photography business. Focusing on what is specifically important to a photography business, the book covers all the essentials of running a photography business - setting a strategic vision and managing finances, networking for prospects and retaining clients - with the goal to develop an individual, unique business style.


Paperback 256 pages (May 2004)

Publisher: Allworth Press,U.S.