Management and the Arts (Chinese, Second Edition)

Management and the Arts, Second Edition provides the prospective arts manager with theory and practical applications from all management perspectives (planning, marketing, finance, economics, organizational design, staffing, and group dynamics) as they apply to an arts organization, regardless of whether it is a theatre, museum, dance or opera company. Readers will learn how arts organizations and arts management evolved, the theories and processes behind strategic planning and decision-making, and how to integrate various management theories with practical applications to this type of organization.


Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Second Edition provides the reader with the practical tools necessary to manage an arts organization. The class-tested questions in each chapter help the reader to integrate the material and develop ideas as to how the situations and problems could have been handled. New case studies focus on the challenges facing managers and organizations every day, and new "In The News" quotes give the reader real-world examples of principles and theories. Fifty all-new illustrations give clear diagrams of management concepts and solutions. Entirely new budget and financial worksheets bring this edition completely up-to-date.


Paperback: 519 pages

Publisher: Five Senses; 2nd edition (May 2004)