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Category: Overview / Management Topics / Marketing & Public Relations
The Marketing Mix: Promotion Museums, Galleries & Exhibitions (Chinese Edition)
Author: Sharron Dickman
Description: The Marketing Mix is a logically-designed handbook that is easily read and introduces the concept of marketing in a no-nonsense, practical manner that is supported by real-life examples.
The original English edition was published in 1995 by the Museums Association of Australia.
Paperback: 252 pages
Publisher: Five Senses (September 2002)
Added on: 2008-11-15 08:39:01