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Category: Overview / Management Topics / Event & Venue Management
book cover
Event Planning : The Ultimate Guide _POPULAR

AuthorJudy Allen
ISBN: 0471644129
Description: Special events such as fundraising galas, meetings, conferences, and product launches are complicated, fraught with thousands of details, and must go without a hitch. Featuring useful forms and checklists and featuring case examples of events going both right and wrong, this book should provide readers with a detailed blueprint for planning and executing special events with flair and without unexpected surprises and expenses. It includes practical advice on every aspect of organizing and managing special events such as how to choose the best venue, preparing and managing the budget, scheduling, coordinating food and drink, decor, themes, entertainments, media, and staffing, and more.

About the Author
Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worldwide.
Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Disney's opening-night gala for Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion-dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow.
Judy is also the author of The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (John Wiley & Sons, 2002) and Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management (John Wiley & Sons, 2003). She has written a series of weekly columns on event planning for the New York Post Page Six.com, and is a frequent contributor to industry publications such as Meetings and Incentives Magazine.

Hardcover: 320 pages
Publisher: Wiley (April 11, 2000)
Added on: 2009-01-28 16:42:29
Hits: 7722
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