Books and Magazines

Arts Management Network provides the world's largest directory of publications in the field of arts management. You will find more than 500 books and magazines with detailed information. If you order books with our partner Amazon, you can directly support our network. Don't hesitate to tell us via email, if you miss a book or magazine, in order to keep this directory up to date.  

Category: Overview / Cultural Areas / Museum & Heritage
book cover
Museum Marketing and Strategy _POPULAR

AuthorNeil Kotler, Philip Kotler, Wendy Kotler
ISBN: 0787996912
Description: This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies. Written by Neil Kotler along with his brother Phillip, the father of modern marketing, this book reflects the changing museum world. The rapid growth in the number museums worldwide, coupled with greater receptivity on the part of museum managers and boards regarding marketing solutions has created an atmosphere in which museum managers are seeking ways to be more strategic and creative in order to reach their institution's goals.

# Title: Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
# Hardcover: 528 pages
# Publisher: Jossey-Bass; 2 edition (August 8, 2008)
Added on: 2009-01-28 16:04:21
Hits: 5225
Order from
Order from
Order from
Order from
Order from