Tad Lathrop, Jim Pettigrew

This Business of Music Marketing and Promotion

Publisher: Billboard Books,U.S.
ISBN: 082307711X
Number of pages: 320
Publishing Date: 1999-04-22
Branch: music
Category: book (hardcover)
 
An invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, this book arms readers with key strategies and tools to ensure that a musical recording reaches its full sales potential. 20 illustrations.

# Hardcover: 308 pages
# Publisher: Watson-Guptill Publications (March 1999)

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