Before the pandemic, it did not occur to many arts and cultural institutions that they could - or even had to - generate revenue online. This has rapidly changed. What can organizations learn from the experiences of the last months?

In the face of the ongoing COVID-19 pandemic, artists and cultural organizations globally have been reinventing ways to present their offering on audience’s screens. But the streaming platform Twitch has so far been largely left out of the discussion among art professionals, even though it offers numerous potentials also for generating revenue for cultural offerings.

When developing digital formats, it can be difficult for galleries, libraries, archives and museums (GLAM) to involve potential users and new groups instead of spinning in their own circles. In order to be successful, hackathons such as Retas Budaya ("Hack Your Culture”) are a great way to integrate new perspectives.

Jeremie Gluckman spoke with the cultural managers working with or within arts enterprises in the U.S. and China. These leaders are all using the internet to engage local communities and share stories with the world. All the while, they are wrestling with challenges related to representation when contributing to the sea of messages, information, and images online. They are also equipped with an awareness of skewed access.