2006-10-09
Arts and Cultural Marketing – Croatian Theoretical and Practical Experiences
Prof. Meler, Department of Marketing at Osijek University, would like to examine the role of the arts and cultural marketing in the Republic of Croatia. He analyzed at first the situation and problems of arts and cultural marketing of the existent theoretical basis, and then facilitated what can be done.
To read the paper:
http://neumann.hec.ca/aimac2005/PDF_Text/Meler_Marcel.pdf
To read the paper:
http://neumann.hec.ca/aimac2005/PDF_Text/Meler_Marcel.pdf
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