2011-06-22
SHOWTECH emphasises its role as the world forum for the stage
Berlin. From the Bolshoi Theatre to stage technicians from Melbourne, from the Norwegian National Theatre to Korea to the USA: for three days, SHOWTECH became the international stage for the stages of the world, thus impressively emphasising its role as the worlds most important forum for the stage. Significant growth in the number of international trade visitors, a noticeable increase in the willingness to invest and the qualified dialogue between experts and colleagues from all over the world were the characteristics of this years SHOWTECH. SHOWTECH has further consolidated its position as the leading international meeting place for the industries it serves, said Hans-Joachim Erbel, Managing Director of SHOWTECH organiser Reed Exhibitions Deutschland GmbH.
More international visitors
With a total of 7,520 visitors, SHOWTECH remained only just below its previous record (7, 813 in 2009). The trade show recorded a noticeable increase in visitors from abroad, with the share of international trade show visitors going up five percent to currently 32 percent. Here, the biggest growth was in the number of visitors from Scandinavia and Eastern Europe. A total of 322 exhibitors presented the latest trends and innovations in stage and event technology at this years SHOWTECH. This years trade show demonstrated that the industry has left the crisis behind for good and is looking forward with realistic optimism, said SHOWTECH Event Director Markus Jessberger at the close of the trade show.
Economic climate noticeably recovered
This is emphasised by the representative business survey regularly conducted at SHOWTECH. Although the skies above Berlin were not yet entirely cloudless, the economic mood in the industry has brightened noticeably. The business barometer is clearly pointing upwards. 40 percent of the theatres and event companies interviewed expect a positive development both in the overall economic climate and their own business situation. At the previous SHOWTECH, impressed by the impact of the global financial and economic crisis, only 18 percent had held this view. On the other hand, only 19 percent of the theatres and companies polled in the survey expect developments in the industry to stagnate. Two years ago, this number was still 41 percent. An assessment which is supported by the SHOWTECH exhibitors. According to the results of the survey, 56 percent of them expect a "very good" or "good" medium-term development, another 19 percent consider the prospects at least "satisfactory".
Willingness to invest on the rise again
A trend that is also reflected in the significant increase in the willingness to invest. While two years ago, a mere eleven percent of those surveyed were planning investments exceeding 200,000 euro, this number is currently growing significantly. More than 28 percent of theatres and companies presently plan investments of more than 200,000 euro, primarily for projects and acquisitions in stage technology, lighting and projection technology and equipment.
Strong echo to conferences, conventions and forums
Qualified expert exchange among colleagues that is what SHOWTECH stands for more than any other event worldwide. This was also demonstrated during the 15th edition of the trade show and conference. The topics of the DTHG conference, the symposia and the open forums all met with a strong echo. The spectrum of topics ranged from lighting technology to energy efficiency and the latest radio microphone technology to the Safety Action Stage featuring live demonstrations to the Costume-makers Symposium which was organised for the third time by the Gesellschaft für Theaterkostümschaffende and attracted more than 300 participants.
Premiere: WIZARD for the most creative stage technology used in an entire production
This prize for the most creative stage technology in theatres and events, presented for the first time, was awarded during SHOWTECH NIGHT in a ceremony attended by 1,000 guests. A total of 27 well-known theatres and event agencies had applied for the prize offered by DTHG and SHOWTECH. Nine of these had been nominated in the run-up to SHOWTECH. The Hessische Staatstheater Wiesbaden went on record as the first WIZARD winner with its stage set for The Barber of Seville. For this production, the historic front facade of the auditorium was covered and a smaller-scale reproduction of the proscenium arch installed. This false arch can be tilted both to the front over the orchestra pit and the stalls and towards the rear onto the stage. DTHG president Karl-Heinz Mittelstädt as the spokesman for the Jury commented: In an outstanding manner, the production by director and set designer Michiel Dijkema from the Netherlands embodies the theatrical understanding between the audience and the performers, as well as the supporting technical wizardry, and absolutely deserved to be awarded the first prize. The second and third places went to Bayerische Staatsoper München for the stage technology for its current production of Fidelio and to Theater Kampnagel Hamburg for the stage technology of the pop opera Krrk-krrk Eine Kammerjäger-Oper.
The next SHOWTECH will take place from 18 to 20 June 2013 in Berlin.
Details: www.showtech.de
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