The Impact of Privatization on Museum Admission Charges: A Case Study from Taiwan

By comparing privatization experiences in two public museums in Taiwan, the author describes how the trend towards public/private collaboration has impacted on admission charges, and explores the factors that might influence a museum visitors perception of the value for money. Content analysis of the marketing literature and of cultural statistics reveals changes in policy emphasis as the culture of dependency has developed. A case study of two Taiwanese museums demonstrates that museums are paying increased attention to admission-related income and other strategies for raising revenue. The results are summarized and discussed.

More: http://www.hec.ca/ijam/723.htm

An article by Yupin Chung, in: International Journal of Arts Management (Winter 2005)