2005-03-01
The Impact of Privatization on Museum Admission Charges: A Case Study from Taiwan
This study examines one aspect of economic reform the privatization of public museums...
By comparing privatization experiences in two public museums in Taiwan, the author describes how the trend towards public/private collaboration has impacted on admission charges, and explores the factors that might influence a museum visitors perception of the value for money. Content analysis of the marketing literature and of cultural statistics reveals changes in policy emphasis as the culture of dependency has developed. A case study of two Taiwanese museums demonstrates that museums are paying increased attention to admission-related income and other strategies for raising revenue. The results are summarized and discussed.
More: http://www.hec.ca/ijam/723.htm
More: http://www.hec.ca/ijam/723.htm
An article by Yupin Chung, in: International Journal of Arts Management (Winter 2005)
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