The book reflects on the role of the creative economies in a range of African countries (namely Ghana, Kenya, Nigeria, South Africa and Uganda). Chapters explore how creative economies emerge and can be supported in African countries.

 

The contributors focus on two key dimensions: the role of higher education and the role of policy. Firstly, they consider the role of higher education and alternative forms of specialised education to reflect on how the creative aspirations of students (and future creative workers) of these countries are met and developed. Secondly, they explore the role of policy in supporting the agendas of the creative economy, taking also into consideration the potential historical dimension of policy interventions and the impact of a lack of policy frameworks. The book concludes by reflecting on how these two pillars of creative economy development, which are usually taken for granted in studying creative economies in the global north, need to be understood with their own specificity in the context of our selected case studies in Africa.

 

This book will be of interest to students, scholars and professionals researching the creative economies in Africa across the humanities and social sciences.

 

All the royalties from the publication of this book will be donated to the not-for-profit organisation The Craft and Design Institute (CDI) in South Africa, supporting capacity building for young creative practitioners from disadvantaged backgrounds.

This book analyses the relationship between creative and cultural industries, local economic development and entrepreneurship from a global perspective. In so doing, it investigates the evolving paradigm of creative industries and creative entrepreneurship and their related economy over time. Creative Industries and Entrepreneurship explores cultural and creative economics, management, entrepreneurship, international business, and urban and regional sciences, in both developed and newly emerging countries. The authors provide a framework to understand the evolving paradigm of creative industries and creative entrepreneurship while highlighting the distinction between `first generation countries' such as the US, Canada, Australia and Europe, and `second generation countries' in Asia, South America and North Africa. By adopting a multidisciplinary approach, the book develops a comprehensive overview of the composite phenomenon of the creative economy and its relationship with entrepreneurship. This inter-disciplinary work will appeal to researchers and scholars interested in creative industries, the creative economy and entrepreneurship, in addition to policy makers and managers within these areas. Readers will find an up-to-date presentation of existing and new research perspectives in these domains.

This book explains and analyzes entrepreneurship and cultural management issues in the creative and cultural sectors and discusses the impacts of economic, social and structural changes on cultural entrepreneurship. The expert contributions investigate the role of cultural entrepreneurship in regional and destination management and development by presenting best practice examples. It offers various interdisciplinary approaches, including perspectives from the fields of entrepreneurship and management, regional and destination management and development, sociology, psychology, innovation as well as creative industries, and also features articles exploring cultural entrepreneurship on a corporate as well as on a spatial level - or in other words in regions and destinations.

'Evaluation' - one of the key words in national, European and international cultural policies - is considered with mixed feelings by practitioners: as a burdensome and pointless process, as a meaningful tool for self-improvement, or as something in-between. This toolkit aims to guide you through the key steps of evaluation, whether you have chosen to do it yourself or if a funder or decision-maker asks you to do so and provides you with pre-conceived tools. In the first case, this toolkit can help you to design, carry out and use the evaluation; in the second, it can help you to identify the risks and traps along the way, and to control the process. The book can be downloaded by the link below.

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Exploring the connection between culture and broader goals of human development, this research focuses on cultural and creative industries in what is commonly referred to as 'developing countries'. Christiaan De Beukelaer offers a thorough exploration of how the concepts of cultural and creative industries are constructed and implemented across African countries and evaluates various policy implications of his findings. Combining an empirical study of the cultural industries of Africa with an understanding towards broader insights regarding global implications of the European debate surrounding creative industries, De Beukelaer's work will greatly benefit our thinking on cultural policy.

The Book can be downloaded for free: http://bit.ly/DeBeukelaer_Dev_Cult_Ind

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.

On the Internet, information wants to be free. This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum­meting as viewership migrates online, and publishers face off against Amazon over the price of digital books.

In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Googles fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero.

Fearless in its reporting and analysis, Free Ride is the busi­ness history of the decade and a much-needed call to action.

"This is both a smashing textbook and also an impressive contribution to thinking in a range of subjects. This book should influence the way we construct the undergraduate curriculum as well as rethink the polarization between political economy and cultural studies."

- Frank Webster, City University


"A wonderfully clear, insightful, and original synthesis of work on the cultural industries, representing the perspectives of the new generation of researchers."

- James Curran, Goldsmiths College, University of London


"The Cultural Industries is an indispensable guide to the main forces at work in the production of media today. This lucid, careful, and sophisticated book orders the entire field, for the US as well as Europe, and at one stroke becomes the state of the art, the standard."

- Todd Gitlin, New York University


"David Hesmondhalgh offers us a valuable resource and a timely provocation. . . [A] very well organized and clearly written introduction to this increasingly important area of study. Students and teachers wanting a comprehensive and accessible guide to what we know and where we might be heading will welcome it with open arms. . . His book deserves to be required reading on every media and cultural studies course."

- Graham Murdock, University of Loughborough


"The arguments within [this book] provide both a timely overview of current scholarship and offer a unique multidisciplinary approach to the topic in a clear and concise manner."
- TOPIA: Canadian Journal of Cultural Studies


What are the 'cultural industries'? What role do they play in contemporary society? How are they changing?


The Cultural Industries, Second Edition combines a political economy approach with the best aspects of cultural studies, sociology, communication studies, and social theory to provide an overview of the key debates surrounding cultural production.


Paperback: 360 pages

Publisher: Sage Publications Ltd; Second Edition edition (April 25, 2007)

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences.



Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.


Hardcover: 304 pages

Publisher: Pfeiffer Wiley (3 Nov 2006)

Les réflexions sur la création et la diversité culturelles ont longtemps été liées en France à l'attitude des pouvoirs publics : prennent-ils les initiatives nécessaires au développement des activités artistiques et à la démocratisation des consommations culturelles, et disposent-ils des instruments adaptés ? Aujourd'hui, l'importance prise par les industries culturelles à l'échelle mondiale, la puissance de détermination des majors, le numérique et internet conduisent à enrichir cette première perspective en lui associant des dimensions entrepreneuriales, industrielles et financières. Les premières Journées d'économie de la culture - dont les actes sont publiés ici - ont cherché à approfondir les réponses aux questions suivantes : peut-on encore concevoir aujourd'hui une économie de l'art qui ne soit pas immergée dans l'économie des industries culturelles ? Les entreprises culturelles sont-elles différentes des autres ? Comment les artistes se situent-ils dans un tel redéploiement ? Comment accède-t-on aujourd'hui aux consommations culturelles ? Quelles sont les régulations nécessaires pour atteindre les objectifs des politiques culturelles ?


# Broché: 463 pages

# Editeur : La Documentation Française (11 mai 2006)

"Changing the Performance: A Companion Guide to Arts, Business and Civic Relations" is an inspiring manual for arts practitioners concerned with the relationship between business, the arts and wider society, and particularly those engaged in fundraising.



Julia Rowntree gives a fascinating account of her experiences forging the business sponsorship campaign at the London International Festival of Theatre (LIFT). Faced with a funding crisis in the early 1990s, LIFT responded with a radical experiment in business arts relations - the LIFT Business Arts Forum - in which young students and people from private and public sectors are invited to attend the theatre together and imagine how they might do their work differently as a result of this shared experience.


This book proposes that fundraising for the arts is much more than simply a function for generating income. It fulfills an ancient social role of connection across levels of power, expertise, culture, gender and generation. Rowntree describes why these dynamics are vital to society's ability to adapt. Raising intriguing questions about common ground between artistic, social and commercial innovation, this book offers a new model for the theory and practice of financing the arts.


Paperback: 288 pages

Publisher: Routledge, an imprint of Taylor & Francis Books Ltd (20 April 2006)

The Economics of Experiences, the Arts and Entertainment serves as a welcome and unique introduction to various economic aspects of the production and consumption of art and entertainment products. The book begins with analyses and discussion of neoclassical production and utility functions, with a focus on art and entertainment as instances of experience goods or services. The authors then go on to present alternative Austrian and institutional approaches which focus on the role of creative entrepreneurs in the market process. Aesthetic and psychological theories are also discussed with a focus on their impact on producers and consumers decisions, as well as historical examples of creative centres, such as Renaissance Florence and Post World War II New York.



About the authors:
1. Åke E. Andersson is Professor, Department of Economics, Jönköping International Business School, Jönköping, Sweden

2. David Emanuel Andersson, Associate Professor, Department of Local Development and Management, Leader University, Tainan, Taiwan



Publisher: Edward Elgar Publishing Ltd (Feb 2006)

ISBN 13: 9781845424046

Much marketing practice is inherently creative but marketing theory is often deemed irrelevant by managers in today's marketplace. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention.


Ian Fillis is Lecturer in Marketing in the Department of Marketing, Faculty of Management at the University of Stirling, Scotland. Ruth Rentschler is the Acting Executive Director, Centre for Leisure Management Research, Director of the Arts and Entertainment Management program and Associate Head of School, in the Bowater School of Management & Marketing at Deakin University, Melbourne, Australia.


Hardcover: 304 pages

Publisher: Palgrave Macmillan (November 24, 2005)

The cultural industries have been considered unique and out of the mainstream, not a subject for developing general theory, and therefore relatively understudied by organizational scholars. We argue it is no longer the case that cultural industries are so uniquerepresenting small markets and industries of little matter to research in the sociology of organizations. Cultural industries are now one of the fastest growing and most vital sectors in the U.S. and global economies (U.S. Census Reports, 2000). This growth is fueled in large part by the nature of the symbolic,creative, and knowledge-based assets of cultural industries.


In this volume the manuscripts recognize that the functions of the symbolic, creative, and knowledge-based assets of cultural industries are also characteristic of the professional services and other industries as well.


The manuscripts illustrate how the boundaries become blurred between cultural and other related industries that also rest upon the endeavors of and knowledge of creative workers. These dynamic interactions in the commercial landscape between the cultural, professional services, and other industries provide a richer context for the authors in this volume to examine changes in a specific market or industry, and also to advance our understanding of the institutional transformation of organizations.



Hardcover: 238 pages

Publisher: JAI Press (December 17, 2005)