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This book offers an original critical evaluation of how freelance careers can be established and sustained in the increasingly uncertain global creative economy.

Developing from the author’s theoretical and empirical research at the nexus of precarious work and entrepreneurial learning, it provides an in-depth understanding of why and how creatives can learn to become entrepreneurial and how this relates to creative entrepreneurship. This book traces how arts work became creative labour and explores the contemporary organisation of artistic and creative practices to understand practical alternatives to the individualised careers we currently feel responsible for maintaining. Inspired particularly by the work of Raymond Williams, creative work is reconceptualised as practice-based collaborative learning encounters through which we might put shared feelings of precarity to work towards the production and practice of alternative possibilities.
Routledge, 2023-06-27
The accessibility of cultural resources via digital platforms is empowering Vietnamese cultural professionals to promote their culture to local and international audiences.

This shortform book investigates the significance of digitization in Vietnamese culture, illuminating how cultural professionals are empowered through the process of digitization. The author shows how digitization is not an entirely comprehensive, ethical, or sustainable solution for the cultural sector in Vietnam, as cultural professionals working at nonprofit art spaces and artists experience both opportunities and challenges in digitizing art and culture.

Drawing on new interviews with cultural professionals working in the cultural sector in Vietnam, the book will be of interest to scholars and reflective practitioners involved with the cultural and creative industries in South East Asia and globally.
2023-05-30
Various modes of women's contemporary cultural, social and political leadership can be found in music. Informed by different histories and culturally bound social mores but also by a comparative perspective, the contributors of this volume ask what can be considered leadership in culture from women's point of view. They deconstruct the notion of leadership as corporative and career-related modes of success by showing how women's agency, power and negotiation in and through music can and should be considered as empowering, transformative and role-modeling. By interweaving several disciplinary perspectives - from ethnomusicology, musicology and cultural management to sociology and anthropology - this volume aims to substantially contribute to the study of women's leadership.
Transcript , 2023-03-31
Cultural Heritage and Tourism in Africa examines the multiple and diverse manifestations of cultural heritage-based tourism in Africa from a regional, social science, and sustainability perspective.

Heritage is one of the most pervasive tourism assets worldwide and lies at the foundations of tourism in many localities, including Africa. However, despite its salience, there has not been a systematic examination of Africa’s heritage resources, markets, policies, practices, successes, and challenges in a tourism framework, despite the continent’s immense heritage value. This book reviews the different types of heritages that pervade the cultural environment of Africa and comprises its vast heritagescapes. It also examines the increasing potential for the growth of heritage tourism throughout the entire continent. The contributions in this volume delve into current thinking about space and place and their effects on heritage, mobilities, globalization, colonialism and indigeneity, conflict, identity and nation-building, connections with other regions through migration and the slave trade, and a greater emphasis on the ordinary heritage of Africa, which has long been ignored by tourism scholars and industry representatives. The chapters herein are authored by Africa specialists, most being from Africa, offering a truly African perspective. The chapters are conceptually rigorous and empirically rich with examples from all regions of the African continent.

This unparalleled interdisciplinary glimpse at cultural heritage and tourism in Africa delivers strong value and is a vital resource for all students and researchers of tourism, cultural studies, heritage studies, geography, anthropology, sociology, history, and global studies.
Routledge , 2023-03-13
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors’ market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors’ market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences.

This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.
Routledge, 2023-01-31
Art has always been central to moments of great social change. From the avant-garde to the ages of revolution, the act of rebellious creation has been crucial to bringing people and ideas together. However, in an increasingly fractured world characterised by upheaval and crisis, what role can art play in ushering in transformation?

Malcolm Miles offers a guide to contemporary art and activism, setting it firmly within the context of the avant garde and its legacies in the postwar period. He explores the rise of direct action to replace representational politics in organizations like Occupy and Extinction Rebellion, and in the movements to destroy or remove statues of slavers, and finds parallels in anti-institutional art practices. By engaging with the significant theoretical innovations of the last 50 years - modernism, postmodernism and contemporary critical thinking - Miles provides both an overview of political aesthetics and an introduction to how art activism works in its most memorable moments in history.

Art Rebellion argues that beauty is radically other to the dominant society; that power relations can be transformed; that protest cultures and contemporary art grow together; and that art has a crucial interruptive role in forming new, more equal and just, realities.
Bloomsbury, 2023-01-26
Museums must change to illuminate the histories, cultures, and social issues that matter to their local population. Based on a unique longitudinal ethnographic study, Transforming Museum Management illustrates how a traditional art museum attempted to transform into a more inclusive and community-based institution. 

Using open systems theory and the Buddhist concept of mutual causality, it examines the museum’s internal management structure and culture, programs and exhibitions, and mental models of museum workers. In providing both theoretical and practical foundations to transform management structures, this accessible volume will benefit stakeholders by proposing a new culture and structure to arts institutions, to change practice to be more relevant, diverse, and inclusive. 

This book will be an invaluable resource for researchers and advanced students of museum studies, cultural management, arts administration, non-profit management, and organizational studies.

Routledge, 2023-01-09
This book investigates the role of arts practitioners in cultural policy-making, challenging the perception that arts practitioners have little or no involvement in policy and seeking to discover the extent and form of their engagement. Examining the subject through a case-study of playwriting policy in England since 1945, and paying particular attention to playwrights’ organisations and their history of self-directed activity, the book explores practitioners’ participation in cultural policy-making, encompassing both "invited” and "uninvited” interventions that also weave together policy activity and creative practice. It discusses why their involvement matters, and argues that arts practitioners and their organisations can be understood as participants in civil society whose policy activity contributes to the maintenance and enlargement of democratic practices and values.
Springer, 2023-01-02
This book is based on the topics, questions and results of the international conference "Aesthetics of Transformation - Arts Education Research and the Challenge of Cultural Sustainability". It aims to foster and sharpen the understanding of the potential role of arts education and arts education research for cultural sustainability. In an ever more complex and interconnected world, culture is a valuable resource for sustainable development. Based on the thesis that the change towards sustainability has to be a change that starts with cultural practices of perception and knowledge, this book makes an important contribution to the broad discourse on cultural sustainability, which has begun to emerge in recent years.
Springer, 2023-01-02
Managing cultural organizations requires insight into a range of areas including marketing, fundraising, programming, finances, and leadership. This book integrates practical and theoretical insights, blending academic and practitioner voices to help readers "speak the language" in the creative industries.

Including coverage of the management of theaters, dance companies, galleries, and performance spaces, evaluation, marketing, fundraising, activism, and policy, the book benefits from a range of features. With contributions from a team of international experts, this book provides a one-stop-shop for students of arts and cultural management and will also provide a valuable resource for those currently in the field.

 

Routledge , 2022-12-30
Managing cultural organizations requires insight into a range of areas including marketing, fundraising, programming, finances, and leadership. This book integrates practical and theoretical insights, blending academic and practitioner voices to help readers "speak the language" in the creative industries. With contributions from a team of international experts, this book provides a one-stop-shop for students of arts and cultural management and will also provide a valuable resource for those currently in the field.
Routledge, 2022-12-30
This book is about co-leadership: A leadership practice and structure often found in arts organizations that consist of two or three executives who bridge the art and business divide at the top.

Many practitioners recognize this phenomenon but the research on this topic is limited and dispersed. This book assembles a coherent overview and presents new insights of the field. While co-leadership is well institutionalized in the West, it is also criticized for management’s constraint of artistic autonomy and for its pluralism that dilutes leadership clarity. However, co-leadership also personifies the strategic objectives of art, audiences, organization, and community, by addressing plural logics - navigating the demands of artistic vision and organizational stability. It is an integrating solution. The authors investigate its specifics in the arts, including global practice and its interdisciplinary nature. The theoretical frame of plural leadership supports their empirical explorations of the dynamics within the co-leadership relationship and with organizational stakeholders. Data includes the voices of co-leaders, artists, staff, and board members from arts organizations in Canada and Norway. Their abductive reflection generates a stimulating research experience.

By viewing co-leadership in action, not as a study of static theories, the book will appeal not only to students and researchers but also resonate with practitioners in arts and cultural management and assist them to work with co-leadership and to manage its tensions.

Routledge, 2022-12-26
This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. 
Routledge , 2022-12-20
Cultural Heritage Management in Africa explores the diversity of Africa’s cultural heritage by analysing how and why this heritage has been managed, and by considering the factors that continue to influence management strategies and systems throughout the African continent.

Including contributions from prominent scholars and heritage professionals working across Africa, the volume presents critical, contemporary perspectives on the state of heritage in the area. Chapters analyse the practices that emanated from different colonial experiences and consider what impact these had - and continue to have - on the management of African heritage. It also critically examines the ideological influence of independence movements on the African continent’s management and remembering of heritage, and considers whether there are any differences in heritage management between countries that experienced armed conflicts and those that did not. The volume will be the first to critically assess the state of heritage management now, at a time when vital conversations about the balance between heritage and development is ongoing and the actions of new players have begun to impact the management and practice of heritage in the region.

Cultural Heritage Management in Africa will be essential reading for those engaged in the study of museums and heritage, development, archaeology, anthropology, history and African studies. It will also be of interest to heritage and museum professionals who wish to learn more about the decolonisation of heritage.
Routledge, 2022-12-15
How do participatory museum projects with forced migrants impact both the museum and the participants? What happens during these projects and what is left of them afterwards? Based on interviews with museum practitioners, facilitators and project participants, Susanne Boersma brings together unique insights into museum work with forced migrants. Her study of participatory projects in Germany, the Netherlands and the UK reveals museums' limiting infrastructures, the shortcomings of their ethical frameworks, and the problems of addressing forced migrants as 'communities'. Outlining the diverging objectives, experiences and outcomes of participatory projects, she suggests how these might be united in practice.
transcript Verlag, 2022-12-14
This open access book examines how and why the UK's approach towards increasing cultural participation has largely failed to address inequality and inequity in the subsidised cultural sector despite long-standing international policy discourse on this issue. It further examines why meaningful change in cultural policy has not been more forthcoming in the face of this apparent failure. This work examines how a culture of mistrust, blame, and fear between policymakers, practitioners, and participants has resulted in a policy environment that engenders overstated aims, accepts mediocre quality evaluations, encourages narratives of success, and lacks meaningful critical reflection. It shows through extensive field work with cultural professionals and participants how the absence of criticality, transparency, and honesty limits the potential for policy learning, which the authors argue is a precondition to any radical policy change and is necessary for developing a greater understanding of the social construction of policy problems. The book presents a new framework that encourages more open and honest conversations about failure in the cultural sector to support learning strategies that can help avoid these failures in the future.
Springer, 2022-12-08
Combining an economic perspective with sociological and historic insights, this book investigates the separation of ‘popular’ and ‘serious’ art over a period of almost two centuries. As the boundaries between our perceptions of established art and popular become more porous, Abbing considers questions such as: Who benefitted from the separation? Why is exclusivity in the established arts so important? Did exclusivity lead to high cost, high subsidies and high prices? Were and are underprivileged groups excluded from art consumption and production? How did popular music become so successful in the second half of the twentieth century? Why does the art profession remain extraordinarily attractive for youngsters in spite of low incomes? The book also discusses the evolution of art in the twenty-first century, considering for example how the platform economy affects the arts, whether or not the established arts are joining the entertainment industry, and the current level of diversity in art. Written from the dual perspective of the author as an artist and social scientist, the book will be of interest for cultural economists and academics as well as artists and general readers interested in art.
Palgrave Macmillan, 2022-11-29
This publication is about humans and their preferably democratic future living with machines, in addition to the role that the arts and culture play in this complex environment. The renowned contributors suggest that the public dialogue concerning our shared future needs to be broadened. Just as in past periods of rapid technological progress, contemporary creators and thinkers are now tapping into the excitement of artificial intelligence (AI) and inviting us to critically reconsider the complexities of the human condition and the ambiguity of our relationship with science and technology. Both academic reflections on AI and insights into AI-powered artistic expressions will provide readers with entry points to further investigate what algorithms can and should do for society and the planet.
2022-11-07
This book is the third publication out of the Arts, Entrepreneurship, and Innovation (AEI) Lab that focuses exclusively on research that empirically investigates crossovers between arts, entrepreneurship and innovation. This volume does so specifically by using the lens of cultural economics. The chapters in this volume have been chosen not only because they have clear implications for policy and practice, but also because they contribute to theories of value creation in the cultural and creative industries. As a whole, this book addresses relationships between arts, entrepreneurship and innovation for workers, firms, and industry to bring clarity to how value is created in the arts. 
Springer , 2022-10-18
This textbook provides an expert overview of the challenge of arts and cultural leadership in the contemporary world. Grounded in theories of sustainability and with a renewed global focus for this second edition, the author’s insights from contemporary arts organizations facilitate meaningful student comprehension. 

Drawing on the work of practitioners and theorists in the fields of philosophy, biology, and ecology as well as the arts, Foster proposes a rethinking of organizational design, strategy, and structure that is based on ecological concepts and the creative process that is intrinsic to the arts rather than the conventional business model that currently prevails, particularly in western arts and culture organizations. He contests conventional thinking about arts administration and management and urges arts leaders to foreground innovation as they reimagine their organizations for a world unlike any other. New sections include an enhanced theoretical discussion as well as new material on business models, strategy, and organizational design and practice. Applicable to any arts organization, the entrepreneurial focus is especially relevant in the aftermath of the global pandemic, the ongoing climate crisis, and the quest for democracy and social justice.
Routledge, 2022-10-17
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