Versucht nicht jeder Theatermanager, etwas out of the box zu erreichen? Eine echte Innovation an den Markt zu bringen? Den Produzenten des Broadway-Erfolgsmusicals The Producer mit Mel Brooks ist jedenfalls ein solcher Coup gelungen. Am 27. Oktober kündigten sie an, zukünftig für jede Show ein Kontingent von fünfzig Last Minute-Karten zum stolzen Preis von $480 (in Worten: vierhundertachtzig) anzubieten. Diese Idee jedenfalls kam direkt aus der Box, der Ticketbox. Das Management erwartet - trotz der $150, die von jedem Ticket für Mayor Giulianis Twin Tower Fund abgehen - wöchentliche Mehreinnahmen in Höhe von $120,000. Hintergrund der Entscheidung, auf die sowohl mit unverhohlenem Neid als auch heftigster Ablehnung reagiert wurde, sind die sogenannten scalper, die Schwarzmarkt-Verkäufer. Solche ticket broker haben bereits (zum Teil auch illegal) The Producer-Karten für $800 verkauft. Die Entscheidung des Management ist ein erstaunlicher Schritt. Copy cats sind vorprogrammiert, sollte dieser Versuch, der darauf setzt, Marktkräfte auch beim Ticketverkauf wirken zu lassen, erfolgreich sein. Und damit wird allgemein gerechnet.
Ein Rückblick auf die Konferenz von unserer Korrespondentin Julia Glesner, Mainz
The rather playful title of this workshop suggests the reluctance - bordering on resistance - of some educators to take advantage of the World Wide Web as a pedagogical support tool for their coursework. Once people stop viewing the Web and the opportunities it offers as an end in itself but rather see it as a means to an end, namely the use of the Web to enhance, expand and enlarge the learning process, this reluctance usually diminishes significantly.
Of course, a large of number of people have taken the leap to embrace information technology as a curricular or co-curricular tool with varying levels of success. In my opinion, the level of success most people have experienced is directly proportional to the level and rigor of planning and research that preceded creation and implementation of Web-based tools. Simply put: the more a person understands a tool and its capacities, and thinks strategically and thoroughly about how that tool can be of service, the more successful that person will be with that tool.
Of course, a large of number of people have taken the leap to embrace information technology as a curricular or co-curricular tool with varying levels of success. In my opinion, the level of success most people have experienced is directly proportional to the level and rigor of planning and research that preceded creation and implementation of Web-based tools. Simply put: the more a person understands a tool and its capacities, and thinks strategically and thoroughly about how that tool can be of service, the more successful that person will be with that tool.
An article by Prof. Peter Bendixen, published in: The International Journal of Cultural Policy. Vol. 4 No. 1/1997, pp. 21 - 46
Cultural tourism as a type of organized touring to visit sites of cultural heritage, to take part in a cultural event or an artistic performance is booming. A tour may be a short trip to take part in a performance, for instance a weekend in Edinburgh or Salzburg at the festivals.
Cultural tourism as a type of organized touring to visit sites of cultural heritage, to take part in a cultural event or an artistic performance is booming. A tour may be a short trip to take part in a performance, for instance a weekend in Edinburgh or Salzburg at the festivals.