Books and Magazines
Arts Management Network provides the world's largest directory of publications in the field of arts management. You will find more than 500 books and magazines with detailed information. If you order books with our partner Amazon, you can directly support our network. Don't hesitate to tell us via email, if you miss a book or magazine, in order to keep this directory up to date.
Category: Overview / Management Topics / Marketing & Public Relations
Author: Philip Kotler, Joanne Scheff
Description: The first book that applies the full range of forprofit marketing principles...
Hits: 5049
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Author: Ruth Rentschler
Description: A guide to marketing arts events, products and organisations with case...
Hits: 5357
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Author: John Seabrook
Description: John Seabrook, The New Yorker's "Buzz Studies" writer, deftly conveys the...
Hits: 2885
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Author: John Seabrook
Description: What happens when the old elite distinctions between highbrow and lowbrow no...
Hits: 1954
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Author: Tad Lathrop, Jim Pettigrew
Description: An invaluable guide to planning and producing a complete marketing campaign...
Hits: 2704
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Author: Clarke J. Caywood
Description: Book description As the media grows more ruthless, the role of public...
Hits: 4090
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Author: Elizabeth Hill
Description: Serves as both an introduction and practical guide to the principles and...
Hits: 7747
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Author: Danny Newman
Description: Subscribe Now! is to date one of the best guides available in the arts...
Hits: 2026
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Author: Joe Marconi
Description: This up-to-date, comprehensive guide is packed with publicity expertise--from...
Hits: 4218
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Author: Patricia Seybold
Description: It used to be that developing customer relationships in a mass-market economy...
Hits: 2915
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Author: François Colbert
Description: 1st edition (1993)
Cet ouvrage est surtout destiné aux managers...
Hits: 47
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Author: Conway Lloyd Morgan
Description: Many books on Corporate Identity seem to concentrate either on the design...
Hits: 3697
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Author: François Colbert, Jacques Nantel et Suzanne Bilodeau
Description: 2e édition (2002)
Cet ouvrage est surtout destiné aux managers...
Hits: 0
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Author: Don Peppers, Martha Rogers
Description: Explains how businesses can use interactive information gathering to get a...
Hits: 4562
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Author: Marcia Yudkin
Description: Corporations around the globe count on Madison Avenue advertising agencies to...
Hits: 4211
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Author: Constance Smith
Description: This user-friendly and up-to-date handbook takes new and professional artists...
Hits: 5633
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Author: Bradley G. Morison, Julie Gordon Dalgleish, Julie G. Dalgeish, Bradley G. Morrison
Description: Audiences for the performing arts are growing, and this growth can be largely...
Hits: 1029
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Author: Alina Wheeler
Description: This innovative approach -- blending practicality and creativity -- is now in...
Hits: 6683
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Author: Marieke de Mooij
Description: Global Marketing and Advertising describes the characteristics of a global...
Hits: 7535
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Author: Marc Gobe, Sergio Zyman, Marc Gob
Description: Suggests ways marketers can develop and customize brand personalities through...
Hits: 5594
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Author: James H. Gilmore, B. Joseph Pine II
Description: With The Experience Economy, Pine & Gilmore explore how successful companies...
Hits: 4695
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Author: Olivier Donnat / Paul Totila
Description: Cet ouvrage réunit l'ensemble des communications présentées au colloque que...
Hits: 2015
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Author: Myra Shackley
Description: 'Visitor Management' is an innovative collection of case studies taken from...
Hits: 4572
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Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfoli 
Author: Ilise Benun
Description: Like it or not, your success is determined as much by how well you promote...
Hits: 3119
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Author: Lee Silber
Description: Are you a creative person who desperately wants to tell the world about your...
Hits: 2613
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Author: Al Lieberman, Pat Esgate
Description: This book offers an overview of the contemporary global entertainment...
Hits: 3128
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Author: Alvin Reiss
Description: In this innovative and pragmatic guidebook, Alvin Reiss shows how dozens of...
Hits: 0
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Author: Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin
Description: Arts Marketing focuses on a variety of sectors within the arts and addresses...
Hits: 6417
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Author: Stephen Cashman
Description: Written to enable even the smallest arts organisation to create and implement...
Hits: 0
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Author: Keith Diggle
Description: Providing a comprehensive guide to effective arts marketing this book...
Hits: 5596
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Author: Liz Hill, Catherine O'Sullivan, Terry O'Sullivan
Description: As a comprehensive overview of all aspects of marketing in the sector,...
Hits: 1301
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Author: Barry Avrich
Description: Sensational marketing book for all entertainment, event and sponsorship...
Hits: 1829
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Author: Bernd Kreutz
Description: As advertising genius Bernd Kreutz tells us, when Picasso first launched his...
Hits: 4139
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Author: Trevor O Donnell, Bob Hofmann
Description: Every year the stage entertainment industry reaps tens of millions of dollars...
Hits: 5475
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Author: Jodi Summers
Description: This handy guide will help musicians of all levels decide when to make an...
Hits: 3062
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Author: Liz Hill, Brian Whitehead
Description: With information of value to those wishing to establish new schemes or...
Hits: 3155
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Author: Eugene Carr
Description: Sign-Up for Culture answers the question: "Now that I see my e-mail marketing...
Hits: 2096
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Author: Bonita M. Kolb
Description: Cultural organisations have long been protected from the harsh realities of...
Hits: 3817
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Author: Michael P. Mokwa, William M. Dawson, E. Arthur Prieve (editors)
Description: A unique, comprehensive understanding of the theory and practice of marketing...
Hits: 3232
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Author: Sharron Dickman
Description: The Marketing Mix is a logically-designed handbook that is easily read and...
Hits: 1031
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Author: Ian Fillis, Ruth Rentschler
Description: Much marketing practice is inherently creative but marketing theory is often...
Hits: 3995
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Author: Joanne Scheff Bernstein
Description: Audience behavior began to shift dramatically in the mid 1990s. Since then,...
Hits: 6012
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Author: Francois Colbert
Description: This book is written for managers of cultural enterprises of all types,...
Hits: 20
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Author: Eugene Carr
Description: E-mail is revolutionizing the way the arts are being marketed today, and...
Hits: 2341
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Author: Eugene Carr
Description: Most arts Web sites are marketing opportunities waiting to happen. The key to...
Hits: 1307
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Author: Roger Tomlinson, Tim Roberts
Description: It is aimed at assisting arts and entertainment organisations maximise the...
Hits: 0
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Author: Tad Lathrop
Description: Worldwide tours, internet downloads, international album distribution--the...
Hits: 2428
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Author: François Colbert
Description: Quest'opera si propone l'obiettivo di far comprendere la specificità delle...
Hits: 0
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Author: François Colbert
Description: This book is written for managers of cultural enterprises of all types,...
Hits: 0
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Author: Julian Stallabrass
Description: In its brief history, Internet art has moved from being the concern of...
Hits: 1678
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