Communication is generally considered to be one of the most crucial aspects of any organisation, whether it is commercial, or not-for-profit like ICOM and its Committees. Every year, our Committees organise hundreds of activities, conferences and workshops. However, the information sometimes does not reach the potential global audience that ICOM has. For this reason, the Communications team of ICOM has created the ICOM Social Media Guidelines, in an effort to share good practices and tips on how to create communication campaigns and efficiently manage social media accounts.

 

https://icom.museum/wp-content/uploads/2019/10/ICOMSocial-media-guidelinesWeb.pdf

 

 

 

Reading is more important than it has ever been—recent research on reading, such as PEW reports and Scholastic's "Kids and Family Reading Report," proves that fact. This new edition of Reading Matters provides powerful evidence that can be used to justify the establishment, maintenance, and growth of pleasure reading collections, both fiction and nonfiction, and of readers' advisory services. The authors assert that reading should be woven into the majority of library activities: reference, collection building, provision of leisure materials, readers' advisory services, storytelling and story time programs, adult literacy programs, and more. This edition also addresses emergent areas of interest, such as e-reading, e-writing, and e-publishing; multiple literacies; visual texts; the ascendancy of young adult fiction; and fan fiction. A new chapter addresses special communities of YA readers. The book will help library administrators and personnel convey the importance of reading to grant-funding agencies, stakeholders, and the public at large. LIS faculty who wish to establish and maintain courses in readers' advisory will find it of particular interest.

Jason Epstein has led arguably the most creative career in book publishing during the past half-century. He founded Anchor Books and launched the quality paperback revolution, cofounded the New York Review of Books, and created of the Library of America, the prestigious publisher of American classics, and The Reader's Catalog, the precursor of online bookselling. In this short book he discusses the severe crisis facing the book business todaya crisis that affects writers and readers as well as publishers and looks ahead to the radically transformed industry that will revolutionize the idea of the book as profoundly as the introduction of movable type did five centuries ago.


An assessment of the past and present of the book business, by one of its most experienced denizens. Details the current crisis in the book business and what must happen in the future for the book business to re-revolutionize the idea of the book.


Jason Epstein, former editorial director of Random House, was the first recipient of the National Book Award for Distinguished Service to American Letters.



Paperback: 208 pages

Publisher: W. W. Norton & Company; 1st edition (January 15, 2002)

China Book Publishing: The Official Industry Report is a revised and expanded edition of China Book Publishing: The First Official Industry Report published in 2007. In addition to new chapters analyzing publishers and their products, the book also provides a more detailed investigation of the human resources in Chinas publishing industry. It aims to present a general picture of the industry, covering industrial environment, press-based performance, book exports, copyright trade, and so on. It will definitely serve as a comprehensive and authoritative reference book for media authorities, researchers, publishing professionals, and anyone who is interested in Chinas book publishing industry.

TABLE OF CONTENTS

Introduction. Chapter 1 External Environment. Chapter 2 Overall Analysis. Chapter 3 Status Quo of Chinese Publishers. Chapter 4 Book Classification and Publication. Chapter 5 Foreign Trade. Chapter 6 Human Resources. Conclusion: Development Trends of Chinas Book Publishing Industry. Appendix: Laws and Regulations on Publishing.

ABOUT THE AUTHOR
The General Administration of Press and Publication (GAPP) or the National Copyright Administration of the Peoples Republic of China operates directly under the State Council, taking charge of press, publication, and copyrights. The GAPP Book Department supervises the content of books both before and after publication and all publishing activities, formulates policies, rules, and regulations on book publication, handles applications for setting up new publishing organizations (including publishing groups), and manages the ISBNs.

The project team compiling this industry report was organized by the GAPP Book Department. It is made up of officials from the department and also experts and professors in publishing.

E-mail is revolutionizing the way the arts are being marketed today, and here's what you need to know to get started! Fellow arts marketers, there's a new kind of marketing waiting at your fingertips. It's faster, cheaper and more effective than practically any other kind of marketing and arts patrons are responding to it in amazing ways. In this era of budget cuts and last-minute ticket buying, find out how e-mail can help you do MORE marketing for LESS money and get BETTER results. This Second Edition of Wired for Culture includes all-new data, and updated facts and figures!


About the Author
Eugene Carr is the founder and president of Patron Technology, the leading online marketing software company for the arts & culture industry. PatronMail, the company-mail marketing software system is used by over 700 arts and cultural organization in the U.S. and the U.K. Mr. Carr is a regular guest speaker at arts industry conferences and is the author of three books on e-marketing: Wired for Culture, Sign Up for Culture, Sites for Culture. Prior to founding Patron Technology, Mr. Carr was the founder and president of CultureFinder.com, an award-winning arts information portal, which was funded by America Online and Comcast. From 1991-1996, Mr. Carr served as the executive director of the American Symphony Orchestra at Lincoln Center in New York City.


Paperback: 80 pages
2nd edition

Publisher: Patron Publishing (January 1, 2006)

Most arts Web sites are marketing opportunities waiting to happen. The key to unlocking the potential of your site is having a set of basic principles to guide your design efforts. Web Sites for Culture provides a structured way of thinking about how to build and improve your arts Web site. You learn how to think about basic issues of site strategy, conception, design and basic development, all written from a marketer perspective. You improve your site when you know:

What most arts sites are lackingWhat arts patrons really want from an arts siteHow to research your needs and develop a site strategy How to hire and manage an outside site design companyHow to test your site with your patronsWhat it takes to run your site once launched.How to get properly listed on Yahoo and Google


About the Author

Eugene Carr is the founder and president of Patron Technology, a leading online arts marketing software and consulting company in New York City. Mr. Carr has been a leader in online marketing for the arts since he founded CultureFinder in 1995, with an investment from AOL. His background also includes five years as executive director of New York's American Symphony Orchestra at Lincoln Center, as well as several years of corporate marketing experience at American Express. Mr. Carr is also a founder of "High Five Tickets to the Arts" a celebrated program that provides easy access to tickets for high school students in New York and several other cities in the US. Mr. Carr holds degrees in Cello Performance and History from Oberlin College and an MBA from Columbia Business School.


Paperback: 86 pages

Publisher: Patron Publishing (August 1, 2005)

Write This WayFor those who believe publishing is a game, Peanut Butter and Jelly Press is introducing a series of rule books. The first is Fern Reiss's (Terrorism and Kids) marketing how-to manual, The Publishing Game: Bestseller in 30 Days, with strategies designed to make the day job superfluous: create a national holiday that relates to your book; organize a speaking tour; sell to book clubs and magazines; set up a Web site for each of your titles. If only it were that easy!

This is one of three books titled "The Publishing Game". Each of the books sets itself apart from the others by the subtitles "Publish a Book in 30 Days", "Finding an Agent in 30 Days", and "Bestseller in 30 Days". Taken together they are a comprehensive set of instructional resources for everything you might want to know to get your book published and marketed.



The areas covered in "Publish a Book in 30 Days" include deciding to self-publish, hot topics for publishing, choosing a title, setting a book's price, writing a business plan, choosing a company name, the legal structure of your company, getting an ISBN, filling out an ABI, discount schedules, planning for the future, creating a website, ordering a barcode, copyrighting, advance galleys, getting CIP data, book layout, printers, listing with publishing houses and listing with online bookstores.



There are several items that set this book apart from similar titles. One is the thoroughness of the information on how to create the impression that you are a large publisher and not a self-published author. In fact, it walks the reader through the process of becoming a publishing house from beginning to end. How detailed is the information? For example, the discussion on how to get an ISBN details not only how to apply and the cost, but also what each section of an ISBN number means and how that affects the impression your book makes. Buying a small block of just ten ISBNs makes you appear to be a small publisher of only two or three books (since hardcover and softcover, audio versions, and new editions all require their own ISBN). How will anyone know that you just purchased ten ISBN numbers? Actually the ISBN number gives that information. The second set of numbers in the ISBN is five, six, or seven digits long. If it is five then you purchased a thousand ISBN numbers. If it is six then you purchased a hundred ISBN numbers. If it is seven digits then you purchased ten ISBN numbers.



Another example of the way this book differs from similar titles is the tremendous amount of detailed, step-by-step information. This is a cookbook approach on how to become a publisher. As a result, you can feel confident that if you follow the directions you will get the same results every time. Unlike most other similar books, the author not only instructs you on what to do but also provides all the necessary details to actually complete the task. For example, when discussing Print-On-Demand options for printing your books Fern Reiss supplies the names and contact information for several reputable firms. This pattern is followed throughout the book and makes it well worth the price just for the detailed contact information.



This is one of the best books available on the subject of becoming an independent publisher. "The Publishing Game: Publish a Book in 30 Days" is a highly recommended resource for anyone looking to become an independent book publisher, publish their own titles, or just wanting an comprehensive inside look at the publishing market for the small press.--Harold McFarland, Florida, Amazon.com Reviewer

This book offers an overview of the contemporary global entertainment marketplace and provides advice on identifying, targeting, and reaching a market. Chapters concentrate on specific media, including movies, television and radio, cable and satellite, publishing, music, sports, travel and tourism.

"The Business of Books. How the International Conglomerates Took Over Publishing and Changed the Way We Read."

Post-war American publishing has been ruthlessly transformed since Andre Schiffrin joined its ranks in 1956. Gone is a plethora of small but prestigious houses that often put ideas before profit in their publishing decisions, sometimes even deliberately. Now six behemoths share 80% of the market and profit margin is all. Andre Schiffrin can write about these changes with authority because he witnessed them from inside a conglomerate, as head of Pantheon, co-founded by his father, bought (and sold) by Random House. And he can write about them with candor because he is no longer on the inside, having quit corporate publishing in disgust to set up a flourishing independent house, The New Press. Schiffrin's evident affection for his authors sparkles throughout a story woven around publishing the work of those such as Studs Terkel, Noam Chomsky, Gunnar Myrdal, George Kennan, Juliet Mitchell, R.D.Laing, Eric Hobsbawm and E.P.Thompson. Part-memoir, part-history, here is an account of the collapsing standards of contemporary publishing that is irascible, acute and passionate. An engaging counterpoint to recent, celebratory memoirs of the industry written by those with more stock options and fewer scruples than Schiffrin, The Business of Books warns of the danger to adventurous, intelligent publishing in the bullring of today's marketplace.

The Complete Guide to Book Marketing provides publishers, authors, self- publishers, and publishing staff with practical and effective strategies for reaching the largest possible audience. This comprehensive resource covers marketing to the book trade and the library market, selling direct and building a direct-mail program, marketing on the Internet, tapping into special sales opportunities and non-bookstore outlets, creating an effective PR campaign; and crafting persuasive marketing copy. Concisely written and brimming with specific examples, this authoritative reference also includes a marketing timeline and checklist, a sample document section with expert press releases and pitch letters, and a resource appendix of vital publications and organizations.

David Cole is a marketing consultant and writer with twenty-five years of experience in the publishing business. The principal of Cole Associates in Berkeley, CA, he is a frequent speaker at book publishing workshops and has taught writing, literature, and book marketing on the college level. He was founder and first president of the San Francisco Bay Area Book Festival.

The ideas presented here are not intended to explain what is widely done in publishing, though many references are made to general practice. They are meant to focus analytically on the problems of management: organization, communication, external and internal relationships, types of decisions, work flow, personnel, finances, planning, new technologies and so forth.