Grantwriters, it turns out, have plenty in common with fiction and nonfiction storytellers. Like these other writers, says Cheryl A. Clarke in Storytelling for Grantseekers, grantseekers need to "transport readers to another location and teach them about people they may know nothing about." Grantwriting is often a tedious experience. Make it creative, says Clarke. To better capture the imagination (and wallet) of your audience, observe your agency in action as would a reporter, then craft what you see into a narrative as would a novelist. Your nonprofit agency is your hero; your story is about "people being helped, and their lives possibly being changed forever" because of the services provided by your agency. This is a passionate, clear, knowledgeable guidebook, sure to "put the joy and creativity back into the grantseeking process." With additional chapters on finding and cultivating appropriate grantmakers, forming a budget, and packaging your proposal. --Jane Steinberg , Amazon

A collection of key works in the emerging field of cultural policy. The culture wars of the early 1990s obscured broader challenges facing America's cultural life in the next century. Artists, scholars, and policymakers from many disciplines and across the political spectrum have recognized the need to move beyond debates over government funding for the arts and humanities and toward an array of issues regarding culture's role in society. What should be the ideology underlying federal arts funding? What innovative ways can be found to improve the financial stability of arts organizations? How can new talent be encouraged? What are the differing impacts of private, governmental, and nonprofit support for the arts? What might be learned from a better understanding of international models of cultural policy? How will policy be affected by global transformations and the challenges of cyberspace? The Politics of Culture brings together the most important recent thinking on these questions and provides a compelling agenda for the future of American cultural policy.

Contributors include:
Carol Becker-Dean, Art Institute of Chicago
William Bennett-former Chair of NEH
Robert Brustein-American Repertory Theater, Cambridge, Mass.
Mary Schmidt Campbell, Dean, NYU Tish School of the Arts
Milton C Cummings, Jr.-Johns Hopkins University
Paul DiMaggio-Princeton University
Michael Kammen-Cornell University
Samuel Lipman-late founder of New Criterion
Margaret J. Wyszomirski-Ohio State University

Conceived, organized and edited by Gail and Barry Lord, contributors include leading museum professionals from the UK, continental Europe, the US and Canada. The Manual of Museum Exhibitions is a practical hands-on and comprehensive guide to the entire process of planning, designing, producing and evaluating exhibitions for museums of all kinds.


This guide seeks to analyze and systematize the process of exhibition development and implementation for all kinds of museums from the perspective of management. The editors present the material in a step- by-step manner, proceeding from the conceptualization and evaluation of the exhibit, and continuing with discussions of planning and design, types of galleries, gallery facilities and equipment, financial planning, curatorship, exhibition texts, construction and installation, lighting, the role of the project manager, and exhibition retail. Each of the above topics is accompanied by one or more case studies, showing the application of principles in real life. (Books news)

This classic handbook - now it its fifth-revised edition - is the preeminent guide to taking control of your career and making a good living as an artist. Caroll Michels guides artists through the process of transcending career blocks and navigating through the often bewildering corridors of power that lead to success in the art world.

Drawing on more than three decades of experience, Michels provides advice and information on obtaining gallery representation, working with private dealers, selling from your studio, and generating exhibition opportunities in traditional galleries, alternative spaces, and in museums. Included is a wealth of insiders' information on how to establish prices for your work, negotiate with dealers to your advantage, and stay on top of media and public relations.

The new edition is fully updated with strategies for using computer technology and the Internet for presentation tools, marketing, and making national and international connections. An updated appendix adds Web site addresses and more than 1,100 resources on more than 40 topics, including on-line galleries, grants, legal and accounting services for artists, internships, art colonies, the corporate art market, public art programs, mailing lists, studio and housing, insurance, creative challenges, photographing artwork, and organizing paperwork.

Are You a Cultural Creative?


Do you dislike all the emphasis in modern culture on success and "making it," on getting and spending, on wealth and luxury goods? Do you care deeply about the destruction of the environment and would pay higher taxes or prices to clean it up and to stop global warming? Are you unhappy with both the left and the right in politics and want to find a new way that does not simply steer a middle course?



In this landmark book, sociologist Paul H. Ray and psychologist Sherry Ruth Anderson draw upon thirteen years of survey research studies on more than 100,000 Americans, plus more than 100 focus groups and dozens of in-depth interviews. They reveal who the Cultural Creatives are and the fascinating story of their emergence over the last generation, using vivid examples and engaging personal stories to describe their distinctive values and lifestyles.



The Cultural Creatives care deeply about ecology and saving the planet, about relationships, peace, and social justice, about self-actualization, spirituality, and self-expression. Surprisingly, they are both inner-directed and socially concerned; they're activists, volunteers, and contributors to good causes more often than other Americans. But because they've been so invisible, they are astonished to find out how many others share both their values and their way of life. Once they realize their numbers, their impact on America promises to be enormous, shaping a new agenda for the twenty-first century.



What makes the appearance of the Cultural Creatives especially timely is that our civilization is in the midst of an epochal change, caught between globalization, accelerating technologies, and a deteriorating planetary ecology. A creative minority can have enormous leverage to carry us into a new renaissance instead of a disastrous fall. The book ends with a number of maps for the remarkable journey that our civilization is embarked upon: initiations, evolutionary models, scenarios, and the elements of a new mythos for our time. The Cultural Creatives offers a more hopeful future and prepares us all for a transition to a new, saner, and wiser culture.


Paperback: 384 pages

Three Rivers Press, October 2001

This title offers a practical guide to all aspects of this exciting and pivotal job in the theatre, from first receiving the script, through the rehearsal process and production period to putting the show away after the final performance. Topics include: the stage management team - roles and responsibilities; reading the play; working with the play, researching it and making a prompt copy; finding and borrowing props; making realistic stage food and drink; rehearsal process, including technical and dress rehearsals and, finally, stage management in performance.

This title aims to provide an introduction to the principles and practices associated with planning, managing and staging special events. It looks at the concepts involved with event planning such as management, stage and logistic management, marketing and promotion, event evaluation and reporting. The book introduces the concepts of special event planning and management and discusses the key areas required for staging an event, covering the whole process from creation to evaluation. It examines the event industry within its broader business context and provides a guide for effective event management for producers of special events. Each chapter contains learning objectives and review questions to consolidate learning, and case studies of real life events are used to illustrate key concepts. These include: The Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival.


Butterworth-Heinemann, June 2001, Paperback, 312 pages, ISBN: 0750647965

Serving food in museums, aquariums, zoos, and other cultural institutions has become an important profit-making venture for many of these organizations, but one that they are not always well equipped to handle. This book provides administrators and managers at cultural institutions with the tools needed to create new restaurants, operate existing ones, develop and grow catering and special events operations, and improve their profitability.

A world-wide audience is now only inches away. Even the smallest tourism business in the remotest area of the world can reach international consumers who are sitting just 10 inches away from their computer screens. Research shows that one of the most popular reasons for surfing the 'net is to find travel, leisure and tourism products. And yet, Internet marketing is still in its infancy - even second generation Web sites remain expensive cases of trial and error.
"Successful Web Marketing for the Tourism and Leisure Sectors" aims to change this by helping leisure and tourism organizations develop better Web sites and integrating them into their overall marketing campaign. It covers: a basic, non-technical introduction to how the Web works; understanding Internet users and what they're looking for; importance and benefits of the Internet for tourism and leisure; trends in tourism and leisure; developing a marketing strategy; creating Web sites with impact; promoting your Web site; advertising on the Internet; e-mail as a promotional tool; e-commerce opportunities; useful sites; frequently asked questions; and a geek-free glossary. The practical, jargon-free guide is intended to help readers see the Internet as a powerful network rather than a confusing, tangled web. Full of "how to" information that can be immediately implemented, the book helps practitioners put the Internet at the forefront of their marketing activities.

Over the last 20 years culture has become a key concept in intellectual disciplines across the social sciences and humanities. However, it is a notoriously difficult concept to pin down, having very different meanings in different contexts. This book seeks to chart a route through the maze. It engages with the subject of culture by examining it through the prism of experience. This approach reveals the variety of meanings of culture. It demonstrates that culture is not something that emerges from out of human activity, but rather is part and parcel of it.


This book looks at how culture emerges and manifests itself in human life, and how it is experienced in the life of individuals and collectivities. It also explores the ways in which globalizing processes and changes in technology are affecting cultural identity, and whether we are seeing a fundamental change in the ways in which culture is formed and experienced.

Penetrating, accessible and refreshing, this book outlines new ways of studying culture. It will be required reading for students of sociology, cultural studies and cultural anthropology.

The stage manager is at the core of every successful theatre production. He/she organizes, manages and runs the rehearsals and the performances; researches and procures the props and furniture; and provides a creative information flow between everyone involved in the production. Job requirements include superb organizational skills, initiative, resourcefulness, flexibility and an endless supply of patience. This handbook is aimed at students, graduates and all aspirants to stage management, whether amateur or professional, whether the production is on a large or small scale. The book takes the reader through a typical production, week by week from running the rehearsals to running the show. Charts and helpful checklists are included throughout, as well as a selection of blank report forms for photocopying. Other topics covered are: who does what within the production team; theatre unions; the job market; and computerization.

Solo artists and performing groups of all types will find everything needed to book performances, build tours, and succeed on the road in the third edition of this classic reference. This third edition has been updated to include information about the revolutionary new ways that performers, managers, and presenters are using the Internet to transform the business of booking live performing events. Special chapters by outside experts provide in-depth information about what presenters need from artists, the technical aspects of touring, the unique demands of touring abroad, and touring through the eyes of the artist. The book includes a Tour Managers Resource Kit and numerous other ready-to-use sample materials, including a contract, letter of agreement, technical information questionnaire, performance checklists, calendars, schedules, tour budget model, technical glossary, and much more.


Paperback - 288 pages, 3rd edition

Watson-Guptill / Allworth Press 2001

An essential source for any musician confronting the business side of making music. Fully updated with information on how the Internet has impacted the protection, marketing and distribution of music.


Paperback 456 pages (July 1, 2001)

Publisher: Prentice Hall

Arts organizations across the country are actively expanding their efforts to increase public participation in their programs. This report presents the findings of a RAND study sponsored by the Wallace-Reader's Digest Funds that looks at the process by which individuals become involved in the arts and attempts to identify ways in which arts institutions can most effectively influence this process. The report presents a behavioral model that identifies the main factors influencing individual decisions about the arts, based on site visits to institutions that have been particularly successful in attracting participants to their programs and in-depth interviews with the directors of more than 100 institutions that have received grants from the Wallace-Reader's Digest Funds and the Knight Foundation to encourage greater involvement in the arts. The model and a set of guidelines to help institutions approach the task of participation building constitute a framework that can assist in devising participation-building approaches that fit with an institution's overall purpose and mission, its available resources, and the community environment in which it operates--in other words, a framework that will enable arts institutions to take an integrative approach to building participation in the arts.

Originally published in 1989 and a Choice Outstanding Academic Title for that year, the Keyguide to Information Sources in Museum Studies provides a guide to the documentation, reference aids and key organizational sources for museum studies worldwide.



The Keyguide is arranged in three parts: Part I is a narrative overview of the discipline, its history, primary literature, and main sources of information; Part II is an annotated bibliography; and Part III is an international directory of organizations in the field.


# Hardcover: 256 pages

# Publisher: Fitzroy Dearborn Publishers; 2nd edition (July 2001)

Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply.



Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career.


Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including:



* How to market without money


* How to create marketing materials that will sell you even when you're not around


* How to build a buzz using word of mouth


* How to use the Internet in ways you never thought of to promote yourself


* How to get the leaders in your field to endorse and help you


Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.



Lee Silber, author of Time Management for the Creative Person and Career Management for the Creative Person, is an accomplished graphic artist, drummer, workshop leader, and radio talk-show host and is the founder of five companies, including CreativeLee Speaking. When not out promoting something, Lee lives with his wife in San Diego, California.

This work tackles a common problem that creative people face: how to find the time and freedom to pursue art while also making a sufficiently stable and rewarding living. Written by a seasoned career counsellor, it offers hands-on exercises, tips and facts to guide you through the process of career reassessment and exploration. Topics covered include overcoming barriers to change, expanding work options, building a better balance through salaried versus self-employment, interviewing, and restructuring a current position. Real-life examples illustrate how others have struggled with unequal investments in their creative and practical lives and how those imbalances were resolved.

The Fourth Pillar provides a clear definition of culture, analyses its function within the emerging new planning paradigms, and proposes practical measures for the integration of a cultural perspective into the public sphere. The key conclusion of this work is that a whole-of-government cultural framework, operating in parallel with social, environmental and economic frameworks, is essential for the achievement of a sustainable and healthy society.



Cultural vitality is as essential to a healthy and sustainable society as social equity, environmental responsibility and economic viability. In order for public planning to be more effective, its methodology should include an integrated framework of cultural evaluation along similar lines to those being developed for social, environmental and economic impact assessment.

In response to increasing convergence of technologies in the entertainment industries, this thoroughly updated and revised fourth edition in also carefully reorganized and conveniently reformatted. Moreover, this new easy to read single-column format makes the volume a more accessible resource for lawyers, students, and industry professionals. The fourth edition is divided into two parts--one dealing with general principles and the other dealing with specific entertainment and related industries--and over fifty new cases have been added. The case material covers recent changes in the entertainment business--among them innovations, consolidations, copyright issues, and globalization--and each is analyzed in detail. FREE semi-annual supplements are available.


About the Authors

DONALD E. BIEDERMAN is Professor of Law and Director of the National Institute of Entertainment & Media Law at Southwestern University School of Law, Los Angeles. MARTIN E. SILFEN is an entertainement attorney and Adjunct Professor of Law at William and Mary Law School. ROBERT C. BERRY is Professor of Law at Boston College Law School. He represents and consults widely in entertainment and sports law. EDWARD P. PIERSON is Executive Vice President of Legal and Business Affairs at Warner/Chappel Music, Inc., Los Angeles, and Adjunct Professor of Law at Southwestern University School of Law. JEANNE A. GLASSER is the Vice President and General Counsel of Mona Lisa Sound, Inc. She is also an original member of iPath.com Attorney Network and Member of the New York Bar.



Hardcover: 864 pages

Praeger Publishers; 4th edition (May 30, 2001)

The second edition of this survey of the economics of - and public policy towards - the fine arts and performing arts covers arts at federal, state, and local levels in the United States as well as the international arts sector. The work will interest academic readers in the field and scholars of the sociology of the arts, as well as general readers seeking a systematic analysis of the arts. Theoretical concepts are developed from scratch so that readers with no background in economics can follow the argument. The authors look at the arts' historical growth and then examine consumption and production of the live performing arts and the fine arts, the functioning of arts markets, the financial problems of performing arts companies and museums, and the key role of public policy. A final chapter speculates about the future of art and culture in the United States.


Paperback: 426 pages

Publisher: Cambridge University Press; 2 edition (April 23, 2001)