Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
- Events & cultural environments
- Managing the arts & leisure experience
- Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Paperback: 448 pages
Publisher: A Butterworth-Heinemann Title (17 Oct 2003)
With international contributions from industry and academia, the text looks at the following:
- Events & cultural environments
- Managing the arts & leisure experience
- Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Paperback: 448 pages
Publisher: A Butterworth-Heinemann Title (17 Oct 2003)