A brand is not just "signs and symbols". The best way to think of a brand is "a collection of perceptions" because your "brand value" lies in your management of how people think and feel about you.

The course in Economics and Techniques for the Conservation of the Architectural and Environmental Heritage - SCEC has been established by the University of Nova Gorica in collaboration with Università IUAV di Venezia, Università degli Studi di Udine and Università di Napoli Federico II.

Cultural heritages, historical buildings, publication, and arts crafts are easily damaged or destroyed by typhoons, earthquakes, fire, floods, and even wars. Due to that, effective emergency management and methods are more precedential for institutes.

This is a practical guide, which was written by Dr. Sharron Dickman, demonstrates how performing arts organisations can carry out cost-effective audience research.

Any organisation can do audience research, and this free practical guide demonstrates how. From informal observation to focus groups and questionnaires, it explores ways to manage this essential activity. Learn how to plan an audience research campaign from inception through to implementation.

This paper is a case study, which aims to examine the recruitment, management and strategy of Provincial theatres in UK. It also involves the practical and effective strategies for recruiting and retaining the volunteer of arts organizations.

Cultural tourism is becoming a larger industry in the US. According to the Travel Industry Association of America, 81% of 146.4 million U.S. travellers surveyed included cultural, arts or heritage activities at least once on their trips in 2004, creating a higher economic impact on the visited region than other tourists. A cultural tourist spends more money in average during their trip ($623 vs. $457) and travels longer (5.2 nights vs. 3.4 nights)...

This article "Europe Needs to Strike Right Balance between Tourism Development and Heritage Conservation" is written by Mrs Sneska Quaedvlieg-Mihailovic, the Secretary-General of Europa Nostra (http://www.europanostra.org), and presented in Europa Nostra News. Arts Management Network appreciates that he allows us to put this whole text on the homepage.

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The Europa Nostra Congress, held in Malta from 16th to 20th May 2006, having considered the issue of "Cultural Tourism : Its Encouragement and Control", subsequently endorsed the following Malta Declaration pledging Europa Nostra to encourage the practical realisation of its principles on a European-wide basis through the European Union Institutions and the Council of Europe mechanisms.

DEFINING:
Cultural Tourism as that form of domestic and international tourism whose object is, among other aims, the discovery and enjoyment of historic monuments and sites focusing on the built (immovable and movable) cultural heritage, including the cultural landscapes, of heritage travel destination areas, to experience places and activities that authentically represent the cultural history of the host communities.

We have to face the fact that many people don't think the arts offer them anything they value. It could be argued that people don't understand the value they could have from an artistic experience but the fact remains that unless people value something, the price is irrelevant.

Should price always get the blame? Or the problem is our price too high?

In late years of 20th Century, the term New Philanthropy is talked about broadly. One of the reasons is that new and various foundations were founded increasingly, and another result is because of the burgeoning economy. As the author Nina Kressner Cobb mentioned at this article, Foundations have been the fastest growing sector within philanthropy, with a growth rate consistently higher than that of the economy as a whole.

The online report is published by the Ministry of Trade and Industry and the Ministry of Culture of Denmark. It focuses on some sectors: why culture is a new economy and fresh opportunity, the possibilities of a correlation creative between culture and business, how cultural industry in Denmark works and which fields are involved, and how culture relates to regional development.

Nowadays creative industries becomes more and more important components of knowledge-based economies because governments begin to recognise the contribution of it to economic growth.

This article includes the definations of cultural industries and creative industries, international studies and UNESCO's mandate, and national statistic and the development of mapping. It also explores that why and how statistical methodologies is so important for public officials to develop the cultural policy to support the creative industries.

Do you know what the strategy is about and why it is so important? Do you have any project structure of marketing process?

In this online paper which is published by Arts Marketing Association provides a review of the definitions, theories and concepts about strategy, marketing and planning. It also is a practical manual that has a set of worksheets for arts organizations. As Graeme Drummond and John Ensor (1999) said, Strategy is concerned with making major decisions affecting the long-term direction of the business.

In May 2006 the EU DG for Employment, Social Affairs and Equal Opportunities has selected the MOBILE.HOME project of IETM, the Finnish Theatre Information Centre, Pearle*, Goethe-Institut (Brussels), Visiting Arts, www.on-the-move.org and associated partners and awarded them with the sum of 163.793,17 Euro for this mobility awareness raising project. The European Commission has named 2006 the European Year of Workers Mobility. The year aims to raise awareness and increase understanding of the benefits of both working abroad and in a new occupation.

This report is written by David Cowan, and it presents why business should invest in arts, what will influence the main decision-makers, and how arts and business work together.

The exhibition entitled Orde and Order was held by Cemeti Art Foundation (CAF) from May 5 until June 5, 2006 at Kedai Kebun Forum (KKF), Yogyakarta. It attempted to show data, archives, visual and audio visual material on ideological arena by the rulers (either the government or capital holders) in Indonesia, the relationship between artists and the rulers, the model of relation among artists, public, and the rulers entirely using art as the media. The media used and socialized could be very massive and whether we realized it or not had affected personal areas from each of us.

The creative industry impacts every aspect of the economy. Come to Philadelphia for the first Global Creative Economy Convergence Summit on June 12-14, 2006. Entrepreneurs, business leaders, artists, and technology professionals from for-profit and non-profit organizations from the many arts, media, and technology industries will join together to exchange ideas and help to create a framework for understanding how the Creative Economy contributes to the economic future of the world.

Brighton, United Kingdom, 29 and 30 June 2006.

Organised by the European Commission's EPOCH Network of Excellence and the University of Brighton Business School, Heritage Impact 2006 will bring together speakers from across Europe to consider the impact of heritage sites on society and the economy. The theme of the conference this year is understanding impact.